BIG EXAMPLES

Now that you understand the benefits of a multi-language website and the process of creating one, let’s check some examples of brands that ventured beyond the language barrier and captured a huge chunk of the market in their domain.

1. Apple

Apple is a well-known multinational technology brand with a global presence. Its website is available in multiple languages with remarkable brand consistency in all localized versions. Apple’s voice assistant Siri supports 21 languages to cater to its diverse customer base. The website allows viewing location-specific content by choosing language and region when logging in. It takes the multi-language support further by incorporating English, French, and Mandarin variants.

Example of multilingual website: Apple                                                                             Source: Apple

Example of multilingual website: Apple in Arabic                                                                            Source: Apple

2. Nike

Nike is another multinational corporation globally appreciated for its footwear, apparel, equipment, and accessories. The website allows users to choose their preferred language by selecting the desired location from the footer. Languages supported by Nike’s website are Portuguese, Spanish, French, and Italian, among others. Notice how the content changes according to the location when switched from the US to France.

Example of multilingual website: NikeSource: Nike

Example of multilingual website: Nike in FrenchSource: Nike

3. Ikea

Ikea is a renowned Swedish retailer known for its stylish and affordable home furnishing. The website supports languages such as Japanese, Chinese, Russian and Italian, along with multiple language support in the same country. Once the language is selected, the entire website is automatically translated, allowing users to access the same content and features as the English version.

Example of multilingual website: IkeaSource: Ikea

Example of multilingual website: Ikea in ChineseSource: Ikea

En conclusión

As you can see, building a successful multilingual website is no piece of the cake. You need to handle a lot of tools and process a ton of information to provide your users with the best multilingual experience possible. But it will surely pay off if you dedicate time, have patience, and remain persistent.