WHY YOU NEED A MULTILINGUAL WEBSITE?

According to the CSA’s ‘’Can’t Read Won’t Buy’’ study, 72.1% of consumers spend most or all of their time on websites in their own language. Having a multilingual site means that foreign consumers who visit your site are less likely to exit immediately upon discovering that it’s not available in their native language.

  • You have to take into account national currencies, export duties, and shipping fees.
  • Your available products need to meet the needs of different markets.
  • The product descriptions may need to be different to cater to the interests of the customer base.

Google Analytics can help you determine where your website traffic is coming from. If you’re already reaching some people in multilingual or international markets, you can decide how to optimize your site to attract even more traffic. If you currently have a big international audience in one specific country, start there. Maybe 10% of your traffic comes from Germany and other countries 1-3%. That’s definitely worth focusing on German-language SEO first.

The reduction in bounce rate you’ll experience due to going multilingual will have an inverse effect on your conversion rate. And this will improve thanks to consumers feeling confident that they fully understand all the steps in the purchasing process.

As we move into economically precarious times, now more than ever businesses need to differentiate themselves to gain an advantage over their competitors.

A multi-language website will help boost cross-border e-commerce sales, which could prove key as we move towards an increasingly e-commerce-focused retail environment.

For those who may be unfamiliar with SEO, the online success of a company is very much dependent on its ability to rank highly on search engine result pages (SERPs). The higher up on search engine pages your website pages rank, the more likely consumers will see them. Naturally, this will impact your eventual sales and profits.

Of course, many of you may be fully aware of SEO and are killing it on a domestic level. However, how do you rank highly on these search engine result pages when trying to attract foreign customers, who browse in different languages?

The key is to not only translate your site’s content but also to have it indexed on SERPs meaning that you’ve optimized it all for international SEO. This includes having 100% of your site translated – including metadata. It also entails having unique URLs with language-specific subdomains or subdirectories. Once all this is done, your website will be structured in a way that is easily scannable for search engine bots giving you a higher ranking on the result pages! Sounds like a lot of work, right? Normally, this is the case, but with a innovative multilingual solution like Weglot, this is automatically taken care of – in a seamless, hassle-free process.